ISLAMABAD – Pakistan’s hospitality and tourism industry stands at the threshold of an extraordinary transformation. From the snow-clad peaks and serene valleys of the north to the cultural heritage and coastal treasures of the south, our nation offers a diverse canvas of experiences that continue to captivate travelers from around the globe.
This year, as we commemorate World Tourism Day under the theme “Tourism and Sustainable Transformation”, we are reminded of the vital role our industry plays in driving inclusive growth while safeguarding the environment. Sustainable transformation is no longer a choice it is an imperative that will define the future of global tourism.
At Pearl-Continental Hotels, under the PC Hospitality Division of Hashoo Group, we are embedding sustainability into every aspect of our operations. From comprehensive Net-Zero programs across properties and large scale tree plantation drives at resort destinations to responsible water and energy management, waste reduction, and sourcing practices that support local producers, PC Hospitality is leading by example. Our ongoing partnership with the Capital Development Authority in Islamabad further reflects our dedication to creating a greener, more sustainable tomorrow.
At Hashoo Group, we remain committed to putting People, Planet, and Prosperity at the heart of our vision. Through the Hashoo Foundation, we have pioneered sustainable and inclusive approaches to strengthen Pakistan’s tourism sector by building a holistic ecosystem. More than one million individuals have been equipped with technical expertise in hospitality and tourism, and their work has been supported by job placements in leading hotels and tourism enterprises. Training programmes in culinary arts, professional cooking, tour guiding, and hospitality management continue to nurture a skilled workforce that fuels the sector’s growth.
Beyond skills development, the foundation has also championed entrepreneurship incubating eco-tourism startups in Khyber Pakhtunkhwa (KP) and Gilgit-Baltistan (GB), green skills initiatives, and agribusiness ventures in Sindh and GB. These efforts not only promote responsible travel but also empower local communities to prosper through environmentally conscious practices.
Tourism, when transformed responsibly, has the power to elevate communities, conserve fragile ecosystems, and create lasting prosperity. Pakistan’s natural beauty, vibrant culture, and the legendary warmth of its people must be preserved not only for the travelers of today but also as a legacy for generations to come.
On World Tourism Day, let us reaffirm our collective pledge to reimagine tourism as a force for good, one that inspires discovery, fosters innovation, and drives sustainable transformation. Together, we can ensure that Pakistan’s unmatched landscapes and hospitality remain a gift to the world.
Happy World Tourism Day!
