Washington – US restaurant chain Cracker Barrel announced Tuesday it was reverting to its old logo after its rebrand sparked a furious, culture war-fueled backlash, including criticism from President Donald Trump. The folksy, homestyle US chain saw tens of millions of dollars wiped off its share price since it unveiled a new look last week that right-wingers criticized as “woke.” The announcement that Cracker Barrel was going back to its old logo — the image of an old man sitting on a chair and leaning on a barrel — came just hours after Trump weighed in on the controversy. “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump said on Truth Social.
