LAHORE – Fashion enthusiasts and couture lovers have a new destination to celebrate, as Huma Bajwa Couture officially opens the doors to its much-anticipated flagship boutique today on the iconic M.M. Alam Road, Lahore. The grand opening marks a significant milestone for the brand, known for its timeless elegance, luxurious craftsmanship, and modern interpretation of traditional design. Huma Bajwa Couture has carved a niche for itself in the Pakistani fashion industry, with each creation reflecting intricate artistry and sophisticated detail. Speaking at the opening, Huma Bajwa, the creative force behind the label, shared her excitement: “This boutique is not just a space—it’s a dream realized. M.M. Alam Road is at the heart of Lahore’s fashion and lifestyle scene, and we’re thrilled to be a part of it. Our new space will offer clients a unique, immersive couture experience that blends tradition with innovation.” The boutique promises an exclusive look at the brand’s latest bridal, formal, and luxury pret collections. With personalized client services and a bespoke consultation area, the space is designed to offer an intimate couture experience.
