LAHORE – Lahore, a city steeped in Mughal grandeur and artistic heritage, sets the stage for a modern-day confluence of commerce and culture. From October 7th to 9th, 2025, the Pakistan Carpet Manufacturers & Exporters Association (PCMEA) will unveil the 41st Pakistan International Carpet Exhibition (PICE) at the prestigious PC Hotel in collaboration with TDAP Ministry of Commerce on board. This landmark event is poised to become the definitive gathering for the global handmade carpet industry, welcoming an elite delegation of over one hundred plus buyers and connoisseurs from forty nations, all drawn to witness the pinnacle of Pakistani artistry.
The inauguration of PICE 2025 is a testament to Pakistan’s enduring legacy and future ambitions in the world of luxury floor coverings. More than a simple marketplace, the exhibition is a curated journey into the soul of Pakistani craftsmanship. It is designed to dismantle conventional business barriers, offering international patrons an immersive portal into the meticulous world of hand-weaving, where generations of skill are interlaced into every unique knot and pattern. This event is a powerful statement of Pakistan’s role as a custodian of heritage and a dynamic, competitive force in the international luxury goods market.
Guiding this prestigious initiative is Exhibition Chairman, Riaz Ahmed, whose fervent vision is to cement Pakistan’s status as an unparalleled source of exquisite handmade carpets. The intricate planning and flawless execution of this international showcase fall under the expert stewardship of Chief Organiser, Ijaz-ur-Rehman, and Chief Coordinator, Major (retd) Akhtar Nazir Khan Cooki. Their efforts are championed by the leadership of PCMEA, including Chairman Mian Attiq-ur-Rehman and Patron-in-Chief Abdul Latif Malik, whose collective resolve is to showcase the sector’s ingenuity on an unparalleled global platform.
For the distinguished international guests, the exhibition floor will serve as a living museum of contemporary and traditional design. The collections on display are not merely products; they are narratives woven in wool and silk, representing a relentless pursuit of aesthetic perfection and technical mastery by Pakistan’s premier manufacturers. PCMEA extends this invitation not just to purchase, but to partner—to engage directly with the master exporters behind these creations, discover bespoke and innovative designs, and forge lasting relationships built on a foundation of exceptional quality and mutual respect. We invite you to wander through the aisles of PICE 2025, to feel the textures, and to appreciate the stories embedded in each carpet. Look beyond the item and see the artistry; look beyond the sale and see the partnership. This event is your exclusive gateway to understanding why Pakistan remains discerning world’s most trusted source for handmade carpets. Welcome to Lahore. Welcome to a world where tradition and trade intertwine beautifully.
